COACHING & CONSULTING SERVICES
Find $100K+ in Hidden Profit—Then Build a System to Keep It
Find $100K+ in Hidden Profit
Then Build a System to Keep It
Most small businesses ($1M-$11M) and startups are sitting on six figures in fixable marketing waste. You just can’t see it yet. We find it, fix it, then build you a system so it never comes back.
THE PROBLEM
You’re Working Hard. The Money’s Going Out. But Where’s the Profit?
You’re spending on marketing—ads, content, tools, maybe even an agency. Your team (or you) is busy executing. But when you look at the bottom line, the ROI doesn’t match the effort.
Here’s what’s actually happening:
Investment Waste: $5K-$15K/month
- Marketing tactics without strategic direction
- Tools purchased but underutilized
- Campaigns that get activity but no conversions
- Money spent on "best practices" that don't fit your business
Productivity Loss: 40-80 hours/month
- You're wearing the marketing hat on top of everything else
- Team spinning on tactics without clear priorities
- Constant pivoting because nothing seems to work consistently
- Time spent "fixing" marketing instead of growing the business
Risk Exposure: HIGH
- Competitors with clearer positioning winning your customers
- Cash flow pressure from marketing that doesn't return profit
- Growth stalling because marketing isn't pulling its weight
- Burning budget without building sustainable systems
Emotional Toll: SEVERE
- Founder/owner stress about whether marketing will ever work
- Team frustration from lack of clear direction
- Second-guessing every marketing decision
- Feeling like you're throwing money at a problem that never gets solved
WHY THIS MATTERS NOW
Every Month of Delay Costs You $10K-$15K in Waste
You’re at a critical stage:
For $1M-$11M businesses: You’ve proven product-market fit, but your marketing hasn’t scaled with your business. What worked at $1M doesn’t work at $5M. You need strategic frameworks, not more tactics.
For startups: You’re burning cash on marketing experiments without a clear system. Every dollar wasted is runway you can’t get back. You need proven frameworks that work the first time.
The companies that win in your space aren’t luckier—they have systems.
They know which marketing drives revenue. They have frameworks for testing and scaling. They aren’t guessing—they’re measuring and multiplying what works.
Without this, you’re:
- Bleeding $5K-$15K/month to marketing waste
- Losing market position to competitors with better systems
- Building marketing debt that compounds over time
- Missing growth opportunities because you can’t trust your marketing
WHY NOW IS THE RIGHT TIME
You Don’t Need More Tactics. You Need a System.
Here’s the truth:
You already have enough marketing tactics. What you’re missing is:
- Strategic direction on what actually matters for YOUR business
- Frameworks to measure what’s working and kill what’s not
- A system to turn marketing from expense into profit engine
- Proven methodologies that eliminate guesswork
This works now because:
- You have revenue or funding to invest in fixing this
- You're ready to stop throwing money at tactics and build real systems
- You have the authority to implement changes (founder/owner)
- You're coachable and want to build internal capability OR you want expert execution done for you
HOW IT WORKS
The Coaching & Consulting Process
Phase 1: Profit Assessment (Week 1-2)
We start by looking at your current marketing systems (if you have them) to measure and project the missing profit. Most clients discover $100K+ in fixable leaks in this initial assessment.
What we analyze:
- Current marketing spend and allocation
- Conversion points and drop-off rates
- Strategic gaps and misalignments
- Quick-win opportunities
- Long-term system needs
Deliverable: Profit Assessment Report + Strategic Roadmap
Phase 2: Choose Your Path
Based on the assessment, you decide how you want to work:
COACHING (Done With You) | CONSULTING (Done For You)
- You implement with my guidance | I implement while you focus on business
- Weekly coaching calls | Weekly strategy calls + execution
- Step-by-step frameworks | Completed deliverables
- Build internal capability | Get results faster
- Starting at $2,500/month | Starting at $5,000/month
Phase 3: Implementation (Weeks 3-12)
Weekly Calls: Strategic guidance (coaching) or progress reviews (consulting)
Step-by-Step Direction or Deliverables:
- CARE Framework implementation (Catch, Attract, Refine, Engage)
- Conversion psychology optimization
- Marketing system setup and testing
- Measurement frameworks
- Ongoing optimization
Optional Group Mastermind: Monthly peer learning sessions with other clients
Ongoing: Progress check-ins, system refinement, and scaling what works
What’s Included:
- Initial Profit Assessment - Find your $100K+ in hidden profit
- Strategic Roadmap - Clear priorities for fastest impact
- Weekly Calls - Coaching or consulting based on your choice
- CARE Framework - Proven conversion psychology system
- Implementation Support - Guidance (coaching) or execution (consulting)
- Measurement Systems - Know what's working and what's not
- Optional Masterminds - Monthly group learning sessions
- Between-Session Access - Email/Slack for strategic questions
What’s Not Included:
- Ad Spend - Your marketing budget is separate from consulting fees
- Design/Creative Production - We strategize, your team/agency executes creative
- Technology Costs - Tools and platforms are your responsibility
- Full-Time Management - This is strategic partnership, not daily task management
PROOF & DE-RISKING
A Personal Note from JL
I’ve worked with 300+ businesses from startups to Fortune 500 companies. The pattern is always the same:
The businesses that win aren’t spending more on marketing. They’re wasting less.
Most small businesses and startups I work with discover $100K+ in fixable marketing waste in the first two weeks. That’s not because they’re bad at marketing—it’s because they’re executing tactics without strategic frameworks.
The Coaching & Consulting model exists because founders need different levels of support:
Some of you want to learn the frameworks and build internal capability (coaching). Others want expert execution so you can focus on running your business (consulting). Both work—it depends on your situation.
This works when:
- You’re ready to stop guessing and start measuring
- You want proven frameworks, not experimental tactics
- You’re willing to kill what doesn’t work (even if it’s “best practice”)
- You’re coachable and ready to implement
This doesn’t work when:
- You want someone to just “run your ads” (hire an agency)
- You’re not ready to make changes based on data
- You expect overnight results (systems take 90 days to build)
- You’re looking for magic tactics (they don’t exist)
If you’re reading this and thinking “I need to stop the bleeding,” let’s talk.
—JL
Frequently Asked Questions
How do I choose between Coaching and Consulting?
We’ll recommend the right fit during your Profit Assessment. Generally: choose Coaching if you want to learn and build capability; choose Consulting if you need faster execution while you focus on other parts of the business.
Can I switch between Coaching and Consulting?
Yes. Some clients start with Coaching and move to Consulting when they need faster execution. Others start with Consulting to get quick wins, then move to Coaching to build internal capability.
How long does this take?
Most clients see measurable improvements in 30-60 days. Full system implementation typically takes 3-6 months. We’ll map this out in your Strategic Roadmap.
What if I don't have a marketing team?
Perfect! Most of my coaching clients are founders wearing the marketing hat. I’ll help you build the frameworks you need, then you can decide whether to execute yourself or hire help later.
Do I need to spend more on marketing to see results?
o. Most clients find $100K+ in waste that we redirect to what actually works. You’ll likely spend the same or less while getting better results.
What frameworks do you use?
Primary framework is CARE (Catch, Attract, Refine, Engage) combined with conversion psychology principles. Everything is proven, measurable, and tailored to your specific business.
Investment
Minimum engagement: 3 months:
(Building systems takes time we set foundations in month 1, implement in months 2-3, then optimize)