Marketing Strategy & Leadership
Your marketing team is busy. 70% of it is waste. Here's why.
Most companies don’t have a marketing problem – they have a marketing leadership problem. I help CEOs stop wasting budget and start driving real revenue.
Trusted by forward-thinking companies
Marketing Strategy & Leadership
The 5 Silent Profit Killers in Your Marketing
If any of these sound familiar, you’re leaving serious revenue on the table. The good news? Every one of them is fixable.
- Your marketing team is executing tactics without a clear strategy
- You're spending money on channels that don't convert
- Your sales and marketing teams are misaligned
- You have no clear attribution model for revenue
- Your brand messaging doesn't resonate with buyers
Marketing Strategy & Leadership
How I Turn Profit Killers
Into Profit Engines
01
Audit & Diagnose
I do a deep dive into your marketing operations, spend, team structure, and attribution. We find the leaks.
02
Strategy & Realign
I build a focused, revenue-driven marketing plan. We cut what’s not working and double down on what is.
03
Execute & Scale
I lead your team (or build one) to execute with precision. We measure everything and optimize relentlessly.
Marketing Strategy & Leadership
What CEOs Are Saying
Let's See If We're a Fit
Book a no-obligation strategy call. In 30 minutes, I’ll show you exactly where you’re losing money and how to fix it.
Services
Stop Being Busy.
Start Being Profitable.
Fractional CMO
Executive-level marketing leadership without the full-time cost. I embed with your team to drive strategy, align execution, and own results.
- Strategic planning & execution
- Team leadership & development
- Revenue attribution & reporting
Growth Strategy
Data-driven growth plans that connect marketing spend to revenue. No fluff, just results.
Marketing Audits
A forensic look at your marketing. We find the waste, fix the leaks, and create a roadmap for profitable growth.
Team Building & Training
Build or upskill your marketing team. Get the right people in the right seats doing the right things.
IDEAL CLIENTS
Who Gets the Best Results?
Growth-Stage Startups
You’ve found product-market fit but your marketing is scattered. You need focus, not more tactics.
Mid-Market Companies
You have a marketing team but no strategic leader. Your spend is high but ROI is unclear.
Revenue-Focused CEOs
You’re tired of marketing reports that don’t connect to revenue. You want accountability and results.
READY TO GROW
Find Out What You're
Leaving on the Table
Most CEOs are surprised by how much revenue they’re losing to inefficient marketing. Let’s find your blind spots in a free 30-minute strategy session.
No commitment. No pitch. Just clarity.
Frequently Asked Questions
How is Upturn Coach different from other marketing consultants?
Most consultants give you tactics. I give you a profit system. Here’s the difference: I don’t touch your business until we’ve done a Profit Acceleration Assessment. Then we fix leaks and create a roadmap. (Most businesses find over $100k being overlooked in the first 45 minutes.) You’re not getting theory. You’re getting a roadmap to your next $100K, and more, in profit.
What's included in the free Business Scorecard Assessment?
In about 45 minutes we diagnose your three biggest profit leaks. You’ll walk away with: (1) A prioritized list of where you’re losing money right now, (2) A roadmap showing the fastest path to fix it, (3) ROI projections for each fix. Zero obligation. Even if we don’t work together, you’ll know exactly what to do next.
How quickly will I see results?
Most identify wasted profit within the first 30 days—and start fixing it immediately. Every business is different, but we usually start seeing measurable revenue and profit increases within about 90 days. You’ll see the roadmap in your first session and we’ll work together to create results.
Do I need to commit to a long-term contract?
No long-term contracts. We’ll work in 3- month sprints. If I’m not delivering ROI, you shouldn’t be locked in. Most clients stay because they’re seeing results, not because they’re trapped in a contract. Start with the free assessment—you’ll know if this is right for you.
What if my business is too small (or too big) for this?
I work with three types of businesses: (1) Startups or solo entrepreneurs and small teams who need a proven profit model (Coaching/Consulting), (2) Growing businesses that need complete marketing leadership without a full-time senior marketing leader (Fractional CMO), (3) Established teams that need alignment on what actually drives profit (Workshops).
If you’re marketing but not profiting, we should talk.
What's the investment?
Investment depends on which path fits your business. But here’s what matters: My fees are a fraction of what you’re already losing. Book the free assessment—I’ll show you exactly where your money is going and what it’ll cost to fix it.
What does a fractional CMO do, and when should I hire one?
A fractional CMO provides complete marketing leadership at a fraction of the cost of a full-time CMO (typically 25-40% of the $200K+ salary). You should hire one when: your business is growing but marketing is chaotic and scattered, you need strategic leadership but can’t justify (or don’t want) a full-time executive, or you’re spending on marketing but can’t track ROI. At Upturn Coach, I bring 25 years of experience and AI-powered marketing systems to growing businesses—without the full-time cost.
How do I find a business coach who actually drives profit (not just motivation)?
Look for three things: (1) Proven methodology (not just cheerleading), (2) Specific roadmap with mutually agreed upon achievable metrics, (3) A focus on profit systems, not just tactics. At Upturn Coach, I use a proven system that focuses on stopping profit leaks first, then building sustainable growth.
What's the difference between a business coach, consultant, and fractional CMO?
A Business Coach works with you on overall strategy and profit models and advises you on what to do and keeps you or your team accountable. A Consultant provides specific expertise and delivery for defined projects or scopes of work. A Fractional CMO contracts to serve as your complete marketing executive—strategic leadership, team management, full oversight across marketing and the entire business, but part-time or short-term.
At Upturn Coach, I offer all three depending on where you are: Coaching for small businesses building foundations, Consulting for specific profit problems, and Fractional CMO for growing businesses that need complete marketing leadership. And sometimes a little of all three.
What should I look for in a marketing coach or consultant?
There are thousands of coaches and consultants. And we all do things a little differently. It’s important to spend a little time up front to understand the working style, personality and methodology to see if there’s a fit with your expectations.
Look for: (1) Proven methodology, (2) Business focus over tactics (profit-driven, not just ‘more traffic’), (3) Measurement, ROI and accountability, (4) Industry expertise if you’re in a specialized field.
How much does business coaching or a fractional CMO cost?
Business coaching typically ranges from $2K-$10K/month depending on intensity and business size. Fractional CMO services run $5K-$15K/month (25-40% of a $200K+ full-time CMO salary). Workshops are usually one-time or periodic engagements starting around $5K. At Upturn Coach, pricing depends on your business size and which path fits best—but the key question is ROI: the average client discovers $87K in wasted spend in the first 30 days, so the investment pays for itself quickly. Book a free assessment to see where your money is leaking.
How do you use AI to create marketing systems?
AI can be used both in our analysis as well as in creating a profit-driving marketing system. Not to do it for us, but to automate tasks for productivity and time savings. I use AI in three specific ways to find and fix profit leaks faster: (1) AI-powered data analysis that identifies where your marketing spend is wasting money or missing opportunities—what used to take weeks of manual analysis now happens instantly with our Profit Acceleration System, (2) Conversion psychology modeling that predicts which messaging will trigger your customers’ buying decisions, (3) Creating a marketing operations plan that works for you with minimal time required, and (4) Automated profit tracking that shows you in real-time which marketing activities are generating revenue vs. just activity. The result: clients typically discover $87K in wasted spend in their first 30 days because AI helps us see patterns humans miss. But here’s what matters—I’m not selling you AI tools. I’m using AI to get you results faster.